365 new days, 365 new chances to create amazing events.
The new year offers us all a chance to reflect and change for the better. And if you’re a professional event organizer, your goals for 2025 will no doubt cover the types of experiences you want to create and how you hope to grow or sustain your business.
After working with thousands of event organizers and venue owners, we’ve compiled a list of the Top 10 Resolutions you should consider in 2025 to elevate the quality of your events, foster meaningful connections, and stay ahead of industry trends—without getting burnt out.
1. I Will: Embrace Sustainable Practices
Sustainability isn’t just a buzzword. Being eco-friendly and sustainable has become a top priority for consumers, particularly younger generations. As people have been increasingly more aware of how their lifestyle affects the environment, there is a growing expectation that the organizations and events they support will do the same.
In 2025, resolve to make your events more eco-friendly by:
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Partnering with vendors that prioritize sustainability.
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Reducing waste through recycling stations, composting, and limiting single-use materials.
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Transitioning to digital tickets, programs, and promotional materials to cut down on paper waste.
2. I Will Not: Make My Guests Wait in Line for Hours
Long lines and crowded spaces can sour an otherwise excellent event. They can cause you to lose customers or lose out on revenue. Guests will actually spend more money at your event if they’re not wasting time in line; they will have more time to browse the gift shop, visit concessions, or enjoy other offerings you may have.
Improve your entry and queue experience in 2025 by:
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Implementing virtual queuing systems to reduce wait times.
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Adopting timed ticketing to space out guest arrivals.
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Designing layouts that naturally direct traffic and avoid bottlenecks.
3. I Will: Leverage AI and Technology
Technology is transforming the event industry, and 2025 offers countless opportunities to innovate. You don’t have to be a computer whiz to make the most of the latest technology, including AI. There are plenty of tools available that are simple and approachable for folks of all skill levels.
Level up your events in 2025 with these tech upgrades:
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Use AI tools to personalize attendee experiences, from tailored agendas to automated communication.
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Use AI to optimize your event page and become an early adopter of Passage’s AI Reporting Assistant.
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Integrate AR/VR to create immersive virtual or hybrid event options.
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Consider upgrading old hardware such as tablets and computers that your staff use to interact with guests.
4. I Will Not: Succumb to Burnout
Prioritizing work-life balance is easier said than done. Event planning is a demanding career. But maintaining balance is essential for long-term success.
Here are a few simple steps you can take in the New Year to prevent burnout and maintain a more balanced life:
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Set clear boundaries for work hours and avoid overextending yourself.
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Delegate responsibilities to your team and trust them to take charge.
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Incorporate regular self-care routines to recharge mentally and physically.
5. I WILL: Commit to Accessibility and Inclusivity
With one in four adults in the United States having some type of disability, it is more important than ever for event producers to strive for inclusivity and accessibility. These are not just buzzwords to tick on a checklist, but rather deep values that your event can embody, giving you an extra edge above competitors.
Make your events welcoming for everyone in 2025 by committing to accessibility and inclusivity:
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Ensure your venues meet ADA standards.
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Offer diverse food and drink options that cater to different dietary and cultural needs.
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Provide multilingual resources or translation services for global audiences.
6. I Will Not: Create a Plan Without a Backup
We all know that when you’re planning an event…expect the unexpected. Something will go wrong at some point, it’s just a matter of what and when. And that doesn’t have to be a bad thing! Events have thousands of moving parts, and it’s completely normal for at least one element to not go as planned. But you can minimize the disruption by creating a contingency plan for when things go awry.
In 2025, create backup plans that give you maximum flexibility:
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Develop robust backup plans for weather issues, tech failures, or cancellations.
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Invest in comprehensive insurance policies to protect your event.
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Clearly communicate contingency plans to attendees and vendors.
7. I Will: Harness Social Media Creatively
Is your Instagram page feeling a little stale? Are you at a loss for inspiration?Still feeling hesitant about this whole TikTok trend? Social media continues to be a powerful tool for promotion and engagement. But it only works if you use it properly.
Launch a more effective social media strategy in 2025:
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Experiment with trending platforms like Threads or TikTok for creative marketing.
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Encourage attendees to generate content with unique hashtags and photo opportunities.
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Share behind-the-scenes content to build excitement before and during the event.
7. I Will Not: Ignore Wellness Trends
From personal fitness to nutrition and mindfulness, the global wellness market is expected to reach more than $7.4 trillion this year. Wouldn’t you like to have a piece of that pie? You don’t need to completely redesign your events or study in an ashram to start incorporating wellness into your plans. Find simple ways that you can show guests you care about their wellbeing.
Prioritizing wellness at your events in 2025 can make all the difference:
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Create quiet zones or mental health spaces for attendees to recharge.
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Incorporate wellness activities like yoga, meditation, or guided breathing sessions.
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Provide healthy and energizing food and beverage options.
8. I Will: Expand My Professional Network
Growing your professional circle can lead to new opportunities and collaborations. But we often get so bogged down in the day-to-day work of event planning that we fail to take this important step. There’s a ton of value in networking with other professionals: you can gain inspiration and ideas, learn about new techniques or tools to help make your events better and your life easier, and build a support network to help you when you need it.
Expand your professional network in 2025 with a few simple steps:
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Attend industry conferences and networking events.
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Partner with fellow organizers or businesses to co-host events.
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Offer mentorship or seek guidance from peers in the industry.
9. I Will Not: Ignore My Guest’s Opinions
Guest feedback can guide future decisions about your events. Are guests happy with the price they're paying and the quality of entertainment they're getting? Do your wait times meet expectations? Listen to your customers; they will tell you how to increase sales and improve your reputation. And that doesn’t have to mean taking every single suggestion; look for trends in guest feedback to prioritize which improvements you can reasonably make.
By listening to what your customers have to say, you can make your events more engaging in 2025:
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Create automated surveys that go out to every attendee after your events.
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Monitor social media and online review sites for guest feedback.
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Analyze the data for patterns and create a plan to incorporate improvements as appropriate.
10. I Will: Stay Ahead of Trends
We’re not talking about fads here. You definitely don’t need to jump on the latest bandwagon or succumb to the latest craze. But longer trends can signal major changes in the event industry. And if you fail to recognize those, you can get left in the dust while your guests choose to support other events that better meet their evolving needs and expectations.
The event industry evolves quickly, so staying informed in 2025 is key:
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Regularly research industry reports and predictions.
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Experiment with novel event formats, such as gamified experiences or micro-events.
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Monitor audience preferences and adapt to changing expectations.
Final Thoughts
The start of a new year is the perfect time to reflect, reset, and set goals to elevate your events. Whether you're managing intimate gatherings or large-scale conferences, these resolutions will help you stay ahead of the curve, enhance attendee experiences, and maintain balance in your professional and personal life. Cheers to a successful 2025!
