artificial intelligence technology

Are you tired of struggling to come up with catchy event titles and descriptions that fail to entice potential ticket buyers? 


We understand that crafting a compelling event description or eye-catching event name can be challenging, especially if you're short on time. So we've made it easier. Powered by OpenAI’s GPT AI (the same tech behind ChatGPT), you can now optimize your event names and descriptions to make them exciting to fans and maximize ticket purchaser conversions.

What Is AI?

Before diving into how AI can be applied to the event industry, let's first define what AI actually is. AI, short for artificial intelligence, refers to the ability of machines to perform tasks that typically require human intelligence, such as learning, problem-solving, decision-making, and language understanding. 


In the event industry, AI can help event producers to automate tedious tasks, gain insights from data, and personalize the event experience for guests. The most popular AI technology being used now is ChatGPT which is a language model developed by OpenAI and offers a wide range of capabilities.


If you haven’t used it, essentially you can chat with ChatGPT as you would with a human and ask it questions or to help with any sort of language task. Many websites and companies have integrated ChatGPT into their platforms to provide more efficient and personalized interactions with their users.


Now that we have a better understanding of what AI is, let's explore some of the ways in which AI and ChatGPT can potentially enhance events in the future.

How It Works

Our optimizer analyzes the content of your event description and identifies areas for improvement. It looks for keywords and phrases that are most likely to appeal to your target audience. 


It’s as simple to use as it sounds, all you have to do is enter your event title and a brief description and hit ‘optimize’. You don’t even have to write a full description, you can simply put in the basic details and anything important that you want included and let the optimizer do the rest. Don't like what the AI suggests? No worries. Simply click "I like my original" to remove the changes.


Prefer to write your event listing totally on your own? We've got a blog post that walks you through how to write an event listing that sells.


Here’s a quick example:


Enter the event title




Hit ‘optimize’




If you like the change click ‘accept changes’, if you don’t click ‘I like my original’




Input the event description you have written, or simply input the important details about the event




Hit ‘optimize’




If you like the change click ‘accept changes’, if you don’t click ‘I like my original’




From there, all you have to do is input all the other details about your event and you’re ready to go!


For an instructional video, click below:


Future AI Applications

Passage is already exploring more ways to use AI to help event producers like you create better events. We understand how vital it is, as an event ticketing company, to offer you the tools you need for success. Here are just a few examples of how AI and ChatGPT could potentially be used to optimize and improve events in the future:

  • Analyzing events: With the help of AI, you could analyze data from previous events to gain insights into what worked well and what didn’t. 
  • Understanding customer interests: AI could help you gain a better understanding of your target audience by analyzing data from social media, online reviews, and other sources. 
  • Predicting ticket sales: AI could analyze data from past events and current trends to predict how many tickets will be sold for an upcoming event. 

In short, AI and ChatGPT have the potential to revolutionize the event industry. And Passage’s new AI chatbot integration offers event producers access to a powerful tool that can help you optimize your events and boost ticket sales from your mobile box office with just one click. 

It’s Just That Easy

It's incredible how easy it is to optimize your event's title and description with Passage's AI chatbot integration. With just one click, you can create a compelling event description designed to grab the attention of potential ticket buyers. 


But that's just the beginning. Passage offers a suite of powerful features designed to help event producers reach more fans and sell more tickets. From real-time ticket scanning to integrated marketing campaigns, Passage has everything you need to take your events to the next level. So why wait? Sign up for an onboarding call with our team today and start revolutionizing your events with Passage.


Schedule an Onboarding Call


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