Running a family arcade is about more than just having great games; it’s about creating an unforgettable experience that keeps families coming back.
An effective marketing strategy should include a mix of digital and offline promotions, as well as a solid customer retention program. This doesn’t have to mean spending a ton of money. Whatever your budget, it’s possible to drive revenue and achieve long-term success for a family arcade of any size.
Follow these ten strategies to effectively market your family arcade, family fun center, or family entertainment center (FEC) and make it the go-to destination for fun.
1. Leverage Social Media for Engagement
Social media platforms are powerful tools to reach your target audience. Use Facebook, Instagram, and TikTok to showcase your arcade’s fun atmosphere, new game arrivals, and special events. Encourage customers to share their experiences online by creating unique hashtags and running photo contests. Consistent posting, interactive content, and responding to comments will help build a loyal community around your brand.
2. Host Themed Events and Parties
Special events like themed nights (e.g., superhero night, retro gaming night) can attract different demographics and keep your arcade lively. Consider offering birthday party packages, where parents can book the arcade for their child’s celebration, complete with party favors, food, and a dedicated play area. Events create buzz and give families a reason to visit regularly.
3. Implement a Loyalty Program
Reward your repeat customers with a loyalty program that offers discounts, free game credits, or exclusive access to events. A point-based system where players earn points for every dollar spent can encourage repeat visits. You can also offer special perks for referring friends and family to the arcade.
4. Collaborate with Local Schools and Community Centers
Partner with local schools, sports teams, or community centers for fundraising events or after-school programs. Offer discounts or free game days to students with good grades or as incentives for school achievements. These collaborations not only bring in traffic but also position your arcade as a community-friendly business.
5. Create Attractive Family Packages
Design family-friendly packages that offer a mix of game credits, food, and prizes at a discounted rate. Bundling services makes it easier for families to spend a day at your arcade without worrying about overspending. Offering package deals during off-peak hours can also help maintain steady foot traffic throughout the week.
6. Use Email Marketing to Stay Connected
Build an email list of your customers and send them regular newsletters featuring upcoming events, new games, and exclusive offers. Personalized emails can also be used to remind customers of unused credits or to wish them a happy birthday with a special offer. Email marketing is an effective way to keep your arcade top of mind.
7. Make Sure You’re Listed on Local Directories
Post your event on popular online event calendars and platforms and local event websites. A lot of families use these websites to find fun weekend activities they can do together. If you’re not on the directories, you won’t be top-of-mind when folks are making plans. Even if your venue is open seven days a week, you can still get listed on these sites simply by submitting your information and operating hours. But…every directory has their own requirements for word count, graphics, and formatting. Make it easier on yourself by using Passage’s “Promote Your Event” feature. You can submit your event info once and send it to dozens of local directories and event listings; we’ll handle all the formatting and outreach.
8. Partner with Local Influencers and Bloggers
Collaborate with local influencers or family bloggers to review your arcade and share their experiences with their followers. Influencers can help spread the word about your arcade, especially if they cater to families or the local community. Offer them a free visit or host a blogger event to generate authentic, positive buzz.
9. Enhance Your Online Presence with Google My Business
Claim and optimize your Google My Business listing to ensure that your arcade appears in local search results. Add high-quality photos, up-to-date business information, and customer reviews. Encourage satisfied customers to leave reviews, as positive feedback will enhance your credibility and attract more visitors.
10. Invest in Eye-Catching Signage and Local Advertising
Ensure that your arcade has visible, attractive signage that can be seen from the street or nearby locations. Consider investing in local advertising, such as banners, billboards, or radio spots, to reach a broader audience. Engaging visuals and a clear message about what your arcade offers can entice passersby and drive foot traffic.
Final Thoughts
By combining these marketing strategies, you can create a vibrant, welcoming environment that draws families to your arcade. Focus on building relationships, offering value, and creating memorable experiences, and your arcade will become a beloved destination in your community.
Ready to reach more fans and sell more tickets for your family arcade? Passage puts you in front of 6+ MILLION ticket purchasers looking for fun activities in their local area every year. Schedule a call to learn how Passage can work for you!
