Technology has made it easier than ever to sell tickets online. As more and more consumers shop on the web, especially on mobile devices, event organizers are seeing online sales overtake in-person transactions as their biggest revenue stream.
If you’re thinking about adding online ticket sales to your event, or just looking for tips on how to reach more fans and sell more tickets overall, you’re in the right place. By the end of this post, you’ll have the tools and confidence you need to sell online tickets like an expert.
Why Sell Tickets Online?
Selling event tickets online has advantages for your business and your guests. Here are just a few of them.
Convenience for Attendees
Online ticket sales offer convenience to your guests, as they can purchase tickets from the comfort of their homes or on-the-go using their mobile devices. They can avoid the hassle of physically visiting a box office or waiting in long lines to purchase tickets.
Increased Ticket Sales
Selling tickets online can increase ticket sales as event organizers can reach a wider audience beyond their local area. Online ticketing platforms can offer features such as social media integration, email marketing, and search engine optimization, which can help event organizers to market their event more effectively and reach potential attendees.
Better Organization and Management
Selling tickets online can help event organizers to manage ticket sales more efficiently. The online ticketing platform can provide real-time updates on ticket sales, and organizers can access sales data and ticketing information easily. This can help organizers to make informed decisions about the event, such as adjusting ticket prices, changing the event capacity, or adding additional sessions.
Improved Security and Fraud Prevention
Online ticketing platforms offer features such as unique barcodes and electronic ticket validation, which can help prevent fraud and improve security. This can help organizers to ensure that only authorized attendees have access to the event and that tickets are not duplicated or resold.
How to Sell Tickets Online for Your Event
Follow these tips to sell more tickets for your event online.
Choose a Ticketing Platform
The first step is to choose a ticketing platform that meets your needs. Look for a platform that offers customizable ticketing options, easy payment processing, and low fees. You may also want to look for an all-in-one mobile box office, which gives you the power to sell tickets online and at your event venue using a mobile device. Be sure to research and compare platforms before choosing one.
Create Your Event Page
Once you have selected your ticketing platform, you will need to create an event page. This page should provide all the essential information about your event, including the date, time, location, and ticket price. Be sure to include high-quality images, videos, and other media to make the page visually appealing and engaging. Need some tips? Check out our post, How to Write the Perfect Event Listing that Sells.
Set the Ticket Price
Setting the right price for your event is crucial. You will need to consider various factors, such as the cost of organizing the event, the value of the experience you are offering, and the price range of similar events. Keep in mind that setting the ticket price too high could deter potential attendees, while setting it too low could undervalue your event.
Offer Early Bird Discounts
One effective way to sell tickets for your event online is to offer early bird discounts. Early bird tickets are usually offered at a discounted price for a limited period to encourage attendees to buy tickets in advance. This can help you generate interest in your event and increase ticket sales.
Promote Your Event on Social Media
Social media is an excellent tool for promoting your event and reaching a wider audience. Create a social media marketing plan and use platforms such as Facebook, Instagram, and Twitter to promote your event. Be sure to use eye-catching graphics and hashtags to increase visibility and engagement.
Leverage Email Marketing
Email marketing is another effective way to sell tickets for your event online. Send out newsletters and email campaigns to your subscriber list, informing them about your event and offering ticket discounts. Use a call-to-action to encourage them to purchase tickets and share the information with their networks.
A Note About In-Person Ticket Sales
While selling tickets online is convenient, some attendees still prefer printed tickets. Event organizers can use their event ticketing company's platform to offer printed tickets as an option. The right platform should be able to generate and print tickets with unique barcodes for added security and easy tracking.
Final Thoughts
Selling tickets for your event online can be a straightforward process if you choose the right ticketing platform and follow these steps. By setting the right price, offering early bird discounts, promoting your event on social media, and leveraging email marketing, you can increase ticket sales and ensure a successful event.
Not sure which ticketing platform is right for your event? Download our free guide all about How to Choose the Best Ticketing Platform for Your Event.
