Building fan loyalty is a vital part of events and increasing audience engagement. Whether you operate a sports team, run a theater, or any other number of events, season tickets are an effective way to create loyalty and bring your fans back for more.
You may be wondering, how do I set up season tickets? Or, how do season tickets work? Let’s dive into the strategy and setup process for season tickets so you can boost your ticket sales and cultivate a more dedicated fan base, while creating guaranteed revenue.
What Are Season Tickets?
A season ticket (or season pass) allows guests access to a series of events or performances within a specified time frame. Rather than purchasing individual tickets to every home game or every concert at a venue, guests can enjoy the convenience of a season ticket. These are especially popular and useful for recurring events like sports seasons, theater productions, music festivals, or other events held at the same venue.
Benefits of Season Tickets
1. Enhanced Customer Loyalty
By offering season tickets, you can incentivize guests to commit to multiple events, fostering a stronger bond between them and your brand. Season ticket holders are more likely to become dedicated fans and advocates for your event.
2. Upselling and Cross-Selling Opportunities
Season ticket packages provide a platform for upselling or cross-selling additional products or services. Offering upgrades to premium seating options, merchandise bundles, or add-on experiences can increase revenue and enhance the overall value of the season ticket package.
3. Increased Revenue and Financial Stability
Selling season tickets allows you to secure revenue in advance, providing financial stability and the ability to plan and invest in future events. The upfront commitment from season ticket holders can also help mitigate the financial risks associated with event planning and budgeting.
4. Data Insights and Analytics
By tracking season ticket sales and guest behavior, you gain valuable data and insights into your audience's preferences, demographics, and purchasing patterns. This information can inform your marketing strategies, event planning decisions, and future business opportunities.
Which Types of Events Should Use Season Tickets?
Season tickets or annual passes can work for many different types of events. If your venue hosts regular events throughout the year, season tickets can be a great option for guests who want to visit multiple times without having to purchase separate admission for each visit. A few of the events and attractions that can benefit from season tickets or annual passes include:
- Sports teams
- Theaters
- Concert halls
- Amusement parks
- Family entertainment centers
- Museums
- Zoos
- Water parks
- Art galleries
- Aquariums
Depending on the type of event or attraction you operate, your passes may provide guests with a dedicated seat for each performance or general admission to your venue.
Setting Up Season Tickets
Your event ticketing platform plays a crucial role in managing and selling season tickets effectively. Here’s how it works on Passage:
- Create an event listing for each event/game
- In the admin area, click ‘Packages’ and select ‘Bundles’
- Create a new Bundle
- Near the bottom, click ‘Add Item’ next to ‘Bundle Event Items’
- Do this for each event/game you want to include in the season pass and select the ticket type for each
Scanning Season Tickets
All season ticket holders will receive their QR code ticket that can be used at every event or game that is part of their season ticket. All you have to do is scan the code at the entrance and our system will check off that day’s event.
With Passage, you have access to real-time data tracking to see what your season ticket holders are purchasing, what events they’re attending, and more. You also have access to their email and contact information which offers opportunities to engage with your season ticket holders. From current promotions to exclusive content or important information, you can stay in contact with your biggest fans.
Home Run!
Setting up season tickets through an online event ticketing platform is a smart strategy to attract, engage, and retain guests. By offering bundled packages, you can streamline the ticketing process, boost ticket sales, and build a community of loyal event-goers. Embrace the convenience and benefits of season tickets, and watch your events flourish with increased attendance and customer satisfaction.
For a more comprehensive Guide to Season Tickets for Sports Teams, check out our blog. Set up season tickets today on Passage - we’ll walk you through each step.
