What happens when a premier family fun center wants to eliminate front-counter bottlenecks and tap into year-round revenue? For C.J. Barrymore’s, the answer was a strategic partnership with Passage.
At Passage, we’ve always believed that we only succeed when YOU succeed. That’s why we’re so committed to doing everything we can to help you sell out your events and eliminate those day-to-day headaches. We’re sharing this case study today because we love celebrating our partners’ wins, and we know how useful it is for organizers to see real-world examples of how others are growing their businesses.
By modernizing their approach to online sales, C.J. Barrymore’s didn’t just improve their guest experience; they generated over $500,000 in online revenue in their very first year on the platform.
Photo Courtesy of C.J. Barrymore's
The Challenge: Moving Beyond the Ticket Counter
Before partnering with Passage, C.J. Barrymore’s faced the common hurdle of many high-traffic venues: physical bottlenecks. Relying heavily on on-site transactions meant longer wait times for guests and limited opportunities for sales during the off-season. They needed a solution that offered:
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24/7 Sales Capability: The ability to sell wristbands and gift cards even when the park gates were closed.
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Reduced Friction: A way for guests to "scan and go," getting them into the venue faster.
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A Branded Experience: A system that felt like a seamless part of their existing website.
Photo Courtesy of C.J. Barrymore's
The Solution: A Custom-Built Ticketing Powerhouse
C.J. Barrymore’s worked closely with the Passage support team and their digital agency, Collideascope, to build an event-based sales system tailored to their specific operational needs.
Key features that drove their success included:
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Flexible Pricing & Promotions: The ability to launch limited-time offers, apply promo codes, and schedule staggered release times for different deals.
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Seamless Integration: Collideascope fully integrated Passage into the park’s website, keeping customers on-site throughout the entire checkout process.
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Operational Efficiency: Automated customer confirmations and real-time reporting allowed the team to monitor performance and optimize future promotions with confidence.
The Results: Half a Million Dollars in Year One
The impact was immediate and significant. In the first 12 months, the results spoke for themselves:
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$500,000+ in Online Revenue: A massive jump from previous years.
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8,630+ Wristbands and Gift Cards Sold: Moving these transactions online created a steady stream of revenue, particularly during the off-season.
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$0 Paid in Fees: Because Passage allows organizers to pass ticketing fees to the purchaser, C.J. Barrymore’s reached these milestones without any platform costs.
"Having guests purchase in advance meant fewer bottlenecks at the counter. Our staff could scan and go—getting people into the park faster, with less friction." — David Dalpizzol, General Manager at C.J. Barrymore's
Download the Full Case Study
Want to see the deep dive into how C.J. Barrymore's transformed their operations? Click the link below to get your copy of the complete success story.
Ready to Supercharge Your Sales?
Whether you run a family entertainment center, a haunted attraction, or a local festival, Passage is designed to help you grow your business. On average, events more than double their revenue on Passage within two years. From upsells and add-ons to timed ticketing and merchandise sales, we provide the tools you need to reach more fans and sell more tickets.
Stop stressing out and start selling out.
