American Basketball Association partnership with Passage Sports

DETROIT, MICHIGAN -- Passage Sports, a cutting-edge payments and customer engagement engine, and the American Basketball Association (ABA), America’s largest and most diversified professional sports league, announced today a new partnership which names Passage as the Official Ticketing Provider of the ABA.


“We’re thrilled to be partnering with the American Basketball Association,” said Alex Linebrink, CEO of Passage Sports. “The league has a long tradition of excellence in the sport of basketball, and has recently been fueling a renewed excitement for basketball fans nationwide. Our team is delighted to work with such an established brand, and to support their vision by providing fans an excellent gameday experience from the moment they buy their tickets until they leave the arena.”



The ABA currently has 151 teams spanning four regions across the U.S. The season runs from November through April.


As part of this partnership, Passage Sports is kicking off a custom ABA ticketing portal for all ABA teams. Fans will be able to find ticket sales to any ABA games on the new portal at Teams also have the ability to sell merchandise and concessions through the Passage Sports platform, both online and at the door on game day.


"We are very excited to partner with Passage Sports as our online ticketing platform," added ABA CEO Joe Newman. "We looked at a lot of companies and found Passage Sports to be the most fan friendly, easy to use system in the industry.  It will make getting tickets and merchandise more convenient than ever before.  It is long overdue.  Sharon Martin Blacknall, ABA VP of Administration put this program together and did an outstanding job."    


The decision to partner with Passage came, in part, because of the unique set of features offered by Passage Sports, designed to help sports teams reach more fans and grow their revenue. Teams can take advantage of season ticketing, assigned seating, group sales, fan subscriptions, and even NFT digital collectibles to meet the needs and preferences of their fans.


“We see so many opportunities for growth and expansion on the horizon, and we're excited to be part of that,” said Linebrink. “Our goal is to simplify the ticketing process so ABA teams can focus on delivering a great fan experience on gameday.”


Tickets to ABA matches will be available for the upcoming fall season at


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Passage powers ticketing and payments for events and attractions. Passage Sports combines the power of the Passage ticketing platform with features built specifically for the needs of sports teams and leagues. The all-in-one mobile box office technology allows owners and managers to take control of all their ticket, merchandise, and concession sales both online and at-the-door, all while reaching more fans and making more money.

Since 2014, Passage has completed millions of dollars in ticket and product sales for thousands of events around the world. For more information about Passage, please visit


The American Basketball Association (ABA) is a men’s professional basketball league. The league has grown to become the largest professional sports league in the world! In 1999 Joe Newman and the late Richard P. Tinkham founded the league. It is the re-launch of the original ABA which merged with the NBA in 1976. Tinkham co-founded both the original ABA and the Indiana Pacers. Joe Newman was the CEO of Joe Newman Advertising, Inc. and Alliance Broadcasting Group, Inc. The ABA was established in 1967 and merged with the National Basketball Association in 1976 [New Jersey Nets, San Antonio Spurs, Indiana Pacers, Denver Nuggets]. Some of the ABA notable players where: Julius Irving (Dr. J) George Gervin (The Iceman), Ricky Barry, Moses Malone along with, many others that came to be NBA players. The ABA was reformed in 2000 in partnership with the NBA and has been operating in harmony for the past 21 years.

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