As an event organizer, you know that data is king. But with so much information available, it can be tough to know where to start. That's why we're taking a closer look at three of our most powerful reporting tools: the Tickets Report, the Transactions Report, and the Daily Breakdown.
Whether you're looking to streamline your check-in process, get a handle on your finances, or understand your sales patterns, these reports have the insights you need. Let's dive in and explore how you can use this data to create better events and grow your business.
Think of the Tickets Report as your master list of everyone who's coming to your event. It's a simple, straightforward way to see who has purchased tickets, what type of tickets they have, and whether they've been checked in yet.
What's in the report?
Each row in the Tickets Report represents a single ticket and includes valuable information like:
Customer name and email: Perfect for building your marketing list and sending out pre- or post-event communications.
Ticket type: See which ticket types are most popular and which ones might need a little more promotion.
Redemption status: Keep a real-time pulse on how many attendees have arrived and who is still expected.
How to use the data:
Streamline check-in: Quickly search for guests by name or email to get them through the door and into the action.
Target your marketing: Export a list of customer emails to build your newsletter list or create targeted ad campaigns for future events.
Analyze sales: See at a glance which ticket types are the most popular and use that information to inform your pricing and promotion strategies for future events.
The Transactions Report is your go-to source for all things financial. It provides a detailed breakdown of every transaction, so you can easily track your revenue, refunds, and fees.
What's in the report?
This report gives you a comprehensive look at your event's financial health, including:
Total transactions and deposits: Get a clear picture of your cash flow and see exactly how much money is being deposited into your account.
Taxes and fees: Understand the breakdown of each transaction, so you can easily account for taxes and fees.
Refunds: Keep track of any refunds you've issued, so you can accurately balance your books.
How to use the data:
Reconcile your accounts: Use the detailed transaction data to easily reconcile your accounts and ensure everything is in order.
Track your financial performance: Get a high-level overview of your event's financial success and identify areas where you can improve profitability.
Manage disputes: If a chargeback or dispute arises, you'll have all the necessary transaction details at your fingertips.
The Daily Breakdown is your secret weapon for understanding when your customers are buying tickets. This powerful report shows you the number of tickets sold, and redeemed, for each ticket type, on any given day.
What's in the report?
This report provides a granular look at your sales and redemption data, including:
Daily sales and redemption numbers: See how many tickets were sold and redeemed each day, so you can identify your busiest periods.
Breakdown by ticket type: Understand which ticket types are selling best and when, so you can adjust your marketing and pricing strategies accordingly.
How to use the data:
Optimize your marketing campaigns: See which marketing channels are driving the most ticket sales and on which days, so you can double down on what's working.
Staff your event effectively: Use the redemption data to anticipate your busiest check-in times and ensure you have enough staff on hand to handle the rush.
Forecast future sales: By analyzing your daily sales trends over time, you can get better at forecasting future ticket sales and making smarter business decisions.
While all three reports are powerful tools, they each offer a unique perspective on your event data:
Tickets Report: Focuses on the who – your attendees.
Transactions Report: Focuses on the how much – your finances.
Daily Breakdown Report: Focuses on the when – your sales and redemption trends.
By using these three reports together, you can get a complete picture of your event's performance and make data-driven decisions that will help you create better events and grow your business.
Ready to dive into your own event data? All of these reports, and many more, are available in your Passage account right now. Log in to your account and start exploring!