Running an event is a huge undertaking, and we know you're always looking for ways to streamline your work, sell more tickets, and create a better experience for your guests. At Passage, we’re here to provide you with the best tools to do just that.
That's why we're so excited to announce a suite of new features designed to help you sell more, save time, and protect your business. Let's dive into what's new on the platform!
9 Powerful New Tools to Grow Your Business
Sell More with Smart Marketing & Upsells
We've added a few new features that make it easier than ever to boost sales and reach your audience.
1. Integrated Email Marketing
Tired of juggling multiple platforms? Now you can build, send, and track marketing emails directly within your Passage account. Promote upcoming events, share important updates, or send special offers all in one place.
Status: Launching September 2025
2. Ticket Upsells at Checkout
You've always been able to upsell merchandise and concessions, and now you can upsell tickets to your other events! This is a powerful way to cross-promote and increase sales for all your events.
Status: Live
Protect Your Revenue & Save Time
Protecting your business is as important as growing it. These new features help you mitigate risk and handle customer issues with greater ease.
3. Refund and Dispute Protection
Ticket purchasers have now the option to purchase enhanced protection for their purchase, and receive a refund from our partner, Protecht, in the event of situations like a layoff, family emergency, accident, illness, interruptions with travel, or severe weather. But you don't have to cover the refund! (You get to keep their ticket revenue!)
Additionally, for qualifying clients, we're now offering optional dispute protection. While it comes with a slightly higher fee, this feature provides peace of mind by shielding you from the financial loss and hassle of charge-backs or disputes.
Status: Live
4. Invoice Cancellation
Plans change. Mistakes happen. Now, you can easily cancel an invoice you’ve already sent to a customer, making it simple to correct errors or update group bookings.
Status: Live
Enhance the Guest Experience
A smooth, professional experience for your guests can lead to repeat business. We've added a few things to help you create just that.
5. Waivers and Forms
Many events require a liability waiver or a form to be signed. Instead of using a third-party service, you can now build and manage waivers directly within Passage, ensuring guests complete them before arrival.
Status: Launching September 2025
6. Format-able Event Terms
Need to add important legal information or details about your event? You can now format your event terms with bolding, italics, and lists, making them easier for guests to read and understand.
Status: Live
Small Changes, Big Impact
Sometimes it's the little things that make the biggest difference. We've listened to your feedback and made a few key improvements to the checkout experience.
7. "Clear Cart" Button
Guests can now start over with a single click if they want to empty their cart and begin again.
Status: Live
8. "Remove Promo Code" Button
If a guest enters a promo code and changes their mind, they can now remove it easily without having to reload the page or clear their whole cart.
Status: Live
9. Fee Transparency
We've rolled Fee Transparency out across ALL events on the Passage platform. That means the initial price the customer sees is the price they will pay at checkout, including all service and processing fees.
Status: Live
Final Thoughts
We built these new features to help you do what you do best: create incredible events and memorable experiences. Log in to your Passage account today to explore these updates, or reach out to our support team if you have any questions.
We're already hard at work on the next round of updates and can't wait to share what's coming soon!
