--- title: 6 Ways to Make Your Event Stand Out - How Your Event is Like an Oreo - Passage description: Passage highlights six simple ways you can create an event above the rest. image: https://blog.gopassage.com/hubfs/Imported_Blog_Media/passage-b-no-bg-stroke.png --- # 6 Ways to Make Your Event Stand Out – How Your Event is Like an Oreo in [General](https://blog.gopassage.com/tag/general) - Mon Mar 30 2015 by [Emily Cedar](https://blog.gopassage.com/author/emily-cedar) ![](https://blog.gopassage.com/hubfs/Imported_Blog_Media/passage-b-no-bg-stroke.png)   Double-Stuffed, Birthday Cake, Mint ‘n Crème, Banana Split, Cookie Dough, and the list goes on. In [Seth Godin’s ebook](http://sethgodin.typepad.com/seths_blog/2005/09/whos_there_the_.html), “Who’s There”, he compares the excessive clutter we all face in our day-to-day lives to the 19 flavors of Oreos. That’s a lot of flavors, almost an overwhelming amount to choose from to perform a simple milk-dunking task.   Why should you care about these addictive, little sweet treats? Because your event is like an Oreo. There’s a massive amount of them out there. So, how do you separate your event from the one that ends up as a crumb at the bottom of the glass of milk? That’s where things get a little tricky… The problem is, how to get event-goers to choose your affair over the hundreds that are nearly identical. **They won’t care unless you make them care.** Here are six simple steps you can take to get noticed and become a loveable, unique event.   **1. Send out promotions.** Ex. “Sign up by June 11th and receive one free beer coupon”.   **2. Form a relationship with your guests.** Email them with updates or a newsletter reminder that outlines the food and drink selection, timing of the event, and information about discount tickets or special offers.   **3. Make your event memorable.** Have a photographer on-site, post to social media, or designate a space that entices guests to take their own photos. **4. Give your attendees an opportunity to connect with one another.** Designate time for socializing; leave fifteen minutes before the first presentation starts, initiate a cheesy icebreaker, or organize some form of a meet and greet with performers. **5. Instill a feeling of support and investment in your guests.** Donate a percentage of the proceeds to a noble cause or charity. **6. Create a share-friendly environment.** Provide free Wifi and make sure your content is easy to view and pass along on small screens. Using a balance of technical and psychological strategies, you’ll find that your events will not only draw in a new crowd but also keep your existing audience coming back for more! ![](https://blog.gopassage.com/hubfs/Blog%20Images/2026/In-Person%20Sales%20without%20the%20Chaos/Happy%20woman%20in%20baseball%20cap%20selling%20tickets%20at%20a%20venue%20entrance.png) ##### [How to Sell Tickets at the Door Without the Chaos](https://blog.gopassage.com/how-to-sell-tickets-at-the-door-without-the-chaos) [Learn More](https://blog.gopassage.com/how-to-sell-tickets-at-the-door-without-the-chaos) ![](https://blog.gopassage.com/hubfs/Blog%20Images/2026/Getting%20Paid%20Faster/Happy%20woman%20in%20a%20red%20suit%20looking%20at%20cash%20money%20falling%20from%20the%20sky.png) ##### [The Event Organizer's Guide to Getting Paid Faster After Your Event](https://blog.gopassage.com/the-event-organizers-guide-to-getting-paid-faster-after-your-event) [Learn More](https://blog.gopassage.com/the-event-organizers-guide-to-getting-paid-faster-after-your-event) ![](https://blog.gopassage.com/hubfs/Blog%20Images/2026/World%20Cup%20Watch%20Party/Soccer%20ball%20and%20beer%20on%20a%20table%20in%20a%20sports%20bar%20with%20fans%20cheering%20in%20the%20background.png) ##### [How to Host a World Cup Watch Party (And Actually Make Money Doing It](https://blog.gopassage.com/how-to-host-a-world-cup-watch-party-and-actually-make-money-doing-it) [Learn More](https://blog.gopassage.com/how-to-host-a-world-cup-watch-party-and-actually-make-money-doing-it) ![](https://blog.gopassage.com/hubfs/Blog%20Images/2026/QR%20Codes%20and%20Quicklinks/Close-up%20shot%20of%20a%20person%20scanning%20a%20qr%20code%20on%20a%20paper%20sign%20with%20their%20mobile%20phone.png) ##### [How to Use QR Codes to Sell More Event Tickets (and Bust the Box Office Line)](https://blog.gopassage.com/how-to-use-qr-codes-to-sell-more-event-tickets-and-bust-the-box-office-line) [Learn More](https://blog.gopassage.com/how-to-use-qr-codes-to-sell-more-event-tickets-and-bust-the-box-office-line) ![](https://blog.gopassage.com/hubfs/Blog%20Images/2026/FOMO%20and%20Urgency/Alarm%20clock%20and%20color%20papers%20on%20a%20red%20background%20with%20the%20words%20time%20is%20running%20out.png) ##### [How to Use Urgency and FOMO to Drive Ticket Sales](https://blog.gopassage.com/how-to-use-urgency-and-fomo-to-drive-ticket-sales) [Learn More](https://blog.gopassage.com/how-to-use-urgency-and-fomo-to-drive-ticket-sales) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. 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